Our Approach

Run Change Grow

Communications, Media and Entertainment are industries where the landscape has been changing rapidly every 2-3 years. The Internet has disrupted telecoms by reducing the share of voice revenues and causing cord cutting in media. Organizations are still coping with these changes and are trying to be future ready for the 5G revolution.

So how can organizations deal with the current disruptions and lead the upcoming ones? 3-4-3 is our strategy to address the disruption. We focus on 3 mega trends in the industry, 4 tech bets that need immediate attention which will lead to the 3 outcomes of Run, Change and Grow!

3 Mega Trends

These are the trends identified by us which are going to define the next decade for the aforementioned industries:

• 5G revolution - 5G is going to change the world as we know with faster data speed, shorter delays and increased connectivity.
• Customer of Tomorrow - Today’s customer demands better experiences and switches to your competitors as the barriers to shift have almost disappeared. The advantages of ‘Customer of Tomorrow’ is also that they advocate if your offering is superior to the rest.
• Telco Media Convergence - The lines between telecom and media companies is blurring with telcos acquiring media, telcos producing their own content and having own streaming platforms.

TechM.NXt – 4 Tech Bets

To succeed in the age of 3 mega trends, TechM.NXt is the edge you need to be differentiated in the industry. It has 4 components to it:

• Business.NXt - To help businesses stay on top of the game, we help them enable 5G for enterprises, leverage data using analytics and monetize through alternate business models.
• Experience.NXt - We help businesses provide superior customer experience through CX transformation across offline and online channels, social media integration and analytics, customer retention and management.
• Platforms.NXt - We help businesses establish their platforms and manage them either through our portfolio of platforms or through our partner ecosystem.
• Infra.NXt - Our offerings ranging from modernization to cloud optimization that aid in reducing OPEX help counter legacy infrastructures.

3 Outcomes – Run Better, Change faster, Grow Greater

We categorize our work based on the outcomes into 3 ways.

• Run Better - We enable businesses to achieve more by running their operations efficiently. In this category we aim at agility, quality and cost reduction through transformation. Automation, data integrity and open source are the tools we use for Running better.
• Change Faster - We enable businesses to bring in digital change faster. Customer centricity, technology transformation and new business models through collaboration are our focus areas in this category. The benefits would be Increase in NPS, network efficiency through SDN/ NFV, ad monetization etc.
• Grow Greater - We help businesses grow greater and increase revenue streams. With our partner ecosystem, we aid in ICT services for enterprise customers, content collaboration or distribution, infotainment, e-commerce services, connected devices are a few paths to grow.