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Marketing Analytics
& Campaigns
Winning over customers by providing seamless and delightful online experience

Marketing Analytics & Campaigns

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of Sales & Marketing across the organization. With the proliferation of digital channels and touch-points, delivering true Omni-channel Customer Experience (CX) has also become an essential part of customer journey management. Therefore, Digital marketing plays a pivotal role in customers achieving their overall business goals & objectives.

Highlights

  • End-to-end Digital marketing services – From digital marketing strategy, technology implementation to operations
  • Enhance and unify customer experience across various customer touch points
  • Enable cross-channel & cross-device integration
  • Enhance brand visibility across your customer segments

Service Offerings

TechM's Digital Marketing service offers a gamut of digital solutions addressing complex digital marketing challenges.

Tech Strategy: Fully integrated Digital Marketing Technology (DMT) stack, with access to Unified Customer profile across all the touch-points to deliver Next Best Experience at scale and drive data-driven marketing automation.

Business Goals: Improve the overall customer experience across all the digital channels in compliance with legal regulations. Eventually, improve revenues from the digital channels and optimize marketing efforts

Optimization Areas: Reduce Time to Marketing, Delivery right content at the right time and channel, adopt agile way of working while automating the operations.

Digital Marketing Consulting
  • Digital Marketing Strategy
  • Customer Experience Consulting
  • Digital Analytics Consulting
  • UXM Consulting
  • Content Management Consulting
  • Digital Commerce Consulting
  • Social Media Consulting
  • Social Collaboration Consulting
Digital Channel Optimization
  • Campaign Management
  • Digital Analytics
  • Search Marketing
  • Social Listening
  • Personalization & Targeting
Technology Optimization
  • Platform selection
  • Implementation & Support
  • Architecture and Solution Design
  • Custom Development
  • User Experience Design & Development
  • Migration & Upgrades
  • Integrations

Contact: onlinedigital@techmahindra.com

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